Monday, November 21, 2016

Eating brown rice allocates
healthy food for poor, DA

TAGBILARAN CITY, November 14 (PIA)--Apart from it being healthy, eating brown rice has many premiums. 

When one accepts the #brown4good challenge, he is giving out a cup of brown rice to the poor and marginalized, says Cheryl de la Victoria. 

Brown4Good Challenge is a social media campaign that aims to promote brown rice as good food for four big reasons, de la Victoria said at the Kapihan sa PIA. 

The campaign also aims to address the four issues hounding Filipinos: malnutrition and undernourishment, low income for farmers, checking on rice sufficiency and finally stopping hunger, thus #Brown4Good.

Speaking at the radio forum on air, dela Victoria revealed that the #brown4good challenge is a response to the Be Riceponsible campaign to help achieve rice sufficiency, feed the people properly and improve income of farmers.

It may be recalled that in 2013, the Philippines commemorated the International Year of the Rice and this month, the country bends for the National Rice Awareness month, the DA RFU information officer said. 

"Brown or unpolished rice has a higher content of protein, thiamine, and other vitamins and minerals compared to white rice, she said. 

When rice is polished, some percentage of its vitamins and mineral contents are taken off,” she added.

Set as a social media based campaign from August 28 to October 31, the DA has accordingly extended the campaign to usher in November as National Rice Awareness month, dela Victoria said. 

To join the campaign, participants take a photo of the brown rice they are eating, upload them to any social media platform: facebook, twitter and instagram, with a short description, #brown4good, #Region7 and #ChallengeAccepted. 

#Region7 is a hashtag assigned to Central Visayas. 

The premium is: every posted photos of any meal with brown rice to any social media account which is traced by DA, allows the agriculture department to allocate one cup for every hashtag. 

The brown rice allocated would be given to a charitable organization who would be giving free meals or food packs to poor residents, according to dela Victoria. (rac/PIA-7/Bohol)
#Brown4Good campaign advocate Cheryl dela Victoria of DA 7 said any hashtag with #Brown4Good allows the DA to allocate a cup of brown rice for the country's poor. It also pumps the needed vitamins and minerals to beat malnutrition. (PIABohol)


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