Friday, July 22, 2011

DTI opened speed-marketing
novel at Sandugo Trade Expo

Tagbilaran City, Bohol, July 21 (PIA) -- SEVENTEEN suppliers speed marketed their products to 12 buyers, mostly tourism providers here in a market matching activity held at the mezzanine of the Prawn Farm and Grill at Island City Mall June 21 in time for the 2011 Sandugo Regional Trade Expo.

Speed marketing, a novel marketing initiative of the Department of Trade and Industry (DTI) to directly market–link crafts, processed food and fresh produce suppliers to resorts, hotels, restaurants and groceries providing tourism services in Tagbilaran and anywhere else in Bohol, the project concept paper reads.

“The basic idea is to give local suppliers and producers, who are mostly farmers, a venue to market link their products to prospective buyers from the tourism sector,” explains Blair Panong, trade and industry development specialist explains. 

Buyers are assigned tables while suppliers are given 10 minutes to talk and introduce their products to the buyers. Here, within the allotted time, they discuss their requirements to suppliers, order volume, product specifications, delivery schedules, payment terms and other business concerns, he added amid a buzz of informal presentations in tables not far from the event secretariat.

“After ten minutes, a bell signals the suppliers to move clockwise to present their products to the next buyer, until all have talked and presented their products,” according to DTI Bohol’s Marisol Balistoy.

The DTI organized marketing activity is one of the sideline events of the 2011 Sandugo Trade Expo, also unveiling at the Block of the ICM.

Along with market matching activity, also presented during the four-day trade expo are fora on corporate social responsibility, Green Growth Awareness and a Small Medium Enterprise Summit highlighted by Trade and Industry Secretary Gregory Domingo.

The trade expo, which highlights greening business and winning markets, “opened up countless opportunities for local producers a new promising market for their fresh produce and organically grown products,” says a supplier member of the Bohol initiators of Sustainable Agricultural Development (BISAD).

The source was presenting organic rice in bulk, organic vegetables and corn coffee to tourism industry suppliers during the marketing event.

Local products market-linked include processed food in banana chips, corn coffee, local chocolates (tableya), assorted organically grown vegetables, pork chicharon, organic rice, rice of the japonica variety, ginger tea (salabat), coconut vinegar, dried and pureed mangoes, souvenir items, soap and liniments and raffia place mats and rolls. (Rey Anthony Chiu)


Bohol to get “LBK-inspired”
Mobile health clinics here

CALAPE, Bohol July 21, 2011 (PIA) – LONG before the Lakbay Buhay Kalusugan (LBK) caravan rolled to a stop here, Bohol had health services caravan chugging to more than 28,000 beneficiaries of free integrated government services in seven missions.

Governor Edgar Chatto shared this to health authorities who manned consultation clinics and dispensed free information in a caravan that presents itself as a template of the administration’s priority health agenda.

President Benigno Simeon Aquino III has identified the provision of universal access to quality health care on top of the government’s concerns.

The caravan, which Department of Health (DOH) authorities admit is just a small vehicle to give free rides to those needing quality health services but which local governments could copy.

LBK, a comprehensive maternal, child and family planning service caravan coasted to its fifth stop in a 10 stop visit to selected cities and towns across the country, said Dr. Irma Asuncion.

The LBK loads with it a comprehensive DOH and partners’ health promotion caravan which features a customized bus with clinic compartments, fiesta themed health promotion arena of interactive exhibits, health classes, story telling sessions and entertainment shows.

Now with a novel mobile clinic concept parking before them, local leaders reveal a plan to get a similar unit for Bohol, in fact with a diagnostic capability.

Bohol Representative Rene Relampagos detailed a plan to get a similar mobile clinic for Bohol while he urged Capitol to provide the complementation of medical professionals and logistics for the clinic to be truly mobile.  

According to Dr. Asuncion, who heads the National Center for Health Promotion, the LBK is aimed at informing and educating families in destitute areas about the importance of maternal and child health.

Governor Edgar Chatto said the concept is not as new to Bohol who has been driving similar program packed in Health and sanitation, Education and technology, Agriculture and food security and Tourism and livelihood caravans.

The LBK is not hard for us to understand because we have been into HEAT Caravan, he said before a crowd gathered at the new Calape Sports Gymnasium.

Even then, Chatto thanked the DOH for bringing a program of disseminating information, services and education especially on advocating for more Boholano champions for health care.

He however revealed that the LBK has awakened in him a reality: that the HEAT caravan should now include prenatal services after realizing that maternal health is also an issue in Bohol. (Rey Anthony Chiu)

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